When Albin Maior started producing socks in Romania in 1992, he never expected that by Christmas 2020 he would have to change his entire business model because of a global pandemic. But when sales of socks at his company, Larom, plummeted during the coronavirus crisis, he quickly realised he needed to join the digital world.
"This project has had a tremendous impact on our company and on Larom’s brand awareness. We’ve learned to pay more attention to online services and in the future, we might use the new e-shop to start selling abroad."
In early 2020, as COVID-19 cases rose in Romania, the European Bank for Reconstruction and Development (EBRD), using funding from the European Investment Advisory Hub, selected 13 local companies, including Larom, to help them sell their products by providing them with a package of services, including a new web shop, complete integration with logistics and a 12-month online marketing strategy.
